I love Christmas, and for me a big part of the Christmas fun is gift giving. Money is an important factor of course, but it is the thought that counts. You may say that's a cliche, but I don't think it can be said enough. It seems to me that many don't agree, and even fewer understand it.
Everyone seems to understand that when it's the thought that counts, that they don't need to spend a lot of money to give a good gift. I could not agree more. The part that some people don't get is that you do need to give some thought. It may seem simple, but I can't tell you how many people seem to think that the phrase, "It's the thought that counts," means 'It's the decision to give a gift that counts.' As in, 'I gave a poorly thought out gift, but that's okay because it's the thought that counts.' This may just be my interpretation of the adage, and if you disagree, feel free to comment.
I am often told that I give good gifts. I don't spend a lot of money, so I have to assume that I am succeeding in my goal of giving thoughtful gifts. I do recognize that I do this for partially selfish reasons though. I enjoy the hunt for a thoughtful gift, and the glory of basking in my success when I've nailed it.